Friday, October 25, 2013

Why a nameplate does not make a brand

This - is a poor experience that I do not wish on my enemy. But the sad reality in India is that we go through such experiences every day. It is abnormal if someone does their assigned task without requiring a reminder,a nudge, a raised voice, a yell, and an outcry in that order.  So, for example,  whatever Volkswagen may have been or even now is in Germany, the people manning the stores in our India have been recruited from the regular pool of common people. And hence it doesnt matter whether you are a Volkswagen or a local garage wala, unless you are willing to lung it out with people to get something done that rightfully should be yours, nothing is ever going to move here.

The curious case of Vishal Gondal's Audi loitering about on the streets when it was supposed to be at the service station is also under the same category.

The fact of the matter is that for a brand to give that feeling to you, there needs to be a synchronized commitment by the people(who form the organization) towards the customer - Right from the door man standing at the gate of the showroom, to the store manager, to the regional sales head, to whatever designation the big boss of the company holds. Because the spirit of the brand starts in the heart of the people working there, and then reaches the customer only through them. What name plate you hang in front of your store matters much less. An Audi board with heartless behaviour is worth nothing whereas some random "Batliwalla & Sons" with high customer orientation is a multicrore business proposition.

Think about it.

Saturday, October 19, 2013

today's Environment,Health and An Immune India tomorrow

In the last 60 years since India became an independent nation, many things have changed. The country's outlook has changed. Economy has changed. New Industries have come up. New companies have come up. Style of working has changed. And with all this few very important things have also changed which are going to define our tomorrow.

1. Environment - The climatic conditions, the amount of green cover around the country, the soil texture, the water table, the increasing use of chemicals (pesticides,fertilizer, today chemicals are even used to ripen the fruits on the day the shopkeeper decides to sell the fruit)

2. People  and their lives - Mindset of people has changed from "I need to keep things carefully and preserve them" to a "I can get a new one if the current item is not around" - A consumerist mindset and increased level of affluence has become the norm today. In addition to this, the society has become highly performance oriented. There tremendous pressure to achieve and deliver results across age groups and across professions, even children.

And because of these two factors, today, the entire brunt of this is taken by the human body. With vegetables having much lower nutrition levels, and a polluted environment, a child's body has to fight hard to cope with the pressures of school and extra curricular activities and demanding parental expectations today. And it is going to be even more so, in the coming years. Hence it is very important to ensure a healthy body, for which a good immune system is essential. But how to strengthen this, when all external conditions are averse to this? This is where our ancient knowledge about herbs comes handy. It is time to revisit the value of the various herbs that grow in the nooks and cronies of our nation and harvest the best out of them.
Like Aloe Vera, Tender coconut, methi  for its cooling properties.
Like Mustard Oil to keep warm in the harsh winters of the north.
Like Henna,shikakai and reetha that condition and shine the hair just like that.
Like taking chyawanprash and pepper tea when seasons change to protect yourself from seasonal flu and fever.

These are small things, and cost very little, but go a long way in building immunity.
After all immune children today ensures a Bharat immune to diseases tomorrow.

Tuesday, October 15, 2013

How to connect Facebook Page to Twitter and Twitter to Facebook Page

I was recently working with Facebook pages at work and I needed to connect the posts on a Facebook page to a twitter feed and vice versa.

Connecting the Facebook page to Twitter feed is pretty intuitive, Facebook autoprompts you to do this if you havent done it within two days of creating your page.

This post is about connecting a twitter feed to a Facebook Page, Which is not so intuitive.
After a bit of googling I found this blogpost and it really helped.
What it does not say clearly/explicitly (or may be the workflow changed with the ever changing interfaces at the two websites) is that initially Twitter will connect to your Facebook account i.e. your personal Facebook Wall only. Thats alright, just go through the app permissions,etc and let it return to your Twitter settings page. Once back, you go to Twitter ->Settings -> Profile. As you scroll down, there will be a section for Facebook, with the text "Allow Twitter to:" there if you uncheck the boxes post to my Facebook Profile, it will give you the option to check post to Facebook Page with a list of pages associated with your profile that you can choose from.