Saturday, August 22, 2009

Zugara Online Shopping App - A new way of attracting customers to online shopping

Buying, more specifically Shopping has changed a lot over the years. I have seen that happening particularly in India, (since I live here). Fifteen years ago, Shopping (as in impulsive buying) used to be restricted to the really rich people. The middle class segment used to do more of buying which was primarily driven by needs and not by wants, and definitely not by any impulse. Shops used to focus on stacking more quantity of goods in ever shrinking spaces. Shops would stack up items from floor to roof and ensure that the pavement was also used as a showcase for the goods in the shop.

Then, changes in the Indian economy changed the way businesses worked, and overall increase in the prosperity and bank balance of the middle class transformed the retail space. Local Grocery shops, "nukkad dukans" and "maligai kadais" turned into one off supermarkets, which have now turned into Retail chains of branded Supermarkets and Hypermarkets. And shopping centres have become Malls. Now, Shopping has become an experience, rather than an activity. And businesses are continuously making making efforts to widen their audience by opening new formats of stores and supermarkets, and making it a successful business model. Kishore Biyani's Future Group and the Big Bazaar story is proof of that. Interesting read about Big Bazaar over here.

Online shopping is a new entrant here in India, and is slowly picking up its roots. Are Indian Business listening to this new innovation by
Here is an interesting new shopping application launched by .

Here is Zugara's blog post on the new online shopping application - I'm Re-Blogging (in short,copy pasting) the entire contents, in true ReTweeting style, because no one can say it better than themselves. The full credit of the following text goes to -

Utilizing Augmented Reality And Motion Capture

June 23, 2009, Los Angeles – Here at Zugara, we’re proud to announce the launch of our newest application, The Webcam Social Shopper. Coupling the functionality of both Augmented Reality and Motion Capture, this application will allow anyone with a webcam to shop online right from within their video feed. We like to think of it as “Augmented Reality meets Utility”. This app allows you to seemingly hold articles of clothing up in front of yourself to see “how they look”. And the Motion Capture allows the app to track your movements so you can interact with the site (e.g. cycle through a product’s various colors/styles or take a picture of yourself so you can get immediate feedback from friends on Facebook) while standing several feet away from your computer’s controls. No extra downloads, no new plug-in, no consumer headache.

To see the application in action, check out our video below.

(UPDATE: If you’re having trouble accessing the embedded video - here is the direct YouTube URL)
Original URL -