Saturday, December 3, 2016

Book Review - "Devil Does Care" by Pravin Shekar

Why Should I care about ‘Devil Does Care’? 

Laid out in an airy and breezy format, this book defies the stereotype of a typical ‘Mantra to Success in XYZ’ book even though it fundamentally belongs to that category.

For those who have, successfully or not, tried their hand at ‘running’ any intiative - be it a company, organising a ticketed event, or simply launch a simple product/solution of your own – a book, a photography service, call it what you like – they know that inspite of all the gyaan available and discussion around the importance of finding customers, and sales, and marketing, only one thing is relevant about getting sales and increasing your market awareness -


Replete with real life scenarios and examples, the author walks you through a good number of instances of successful zero/low budget marketing initiatives that converted to actual sales numbers, which you can use to wrap your head around what you should be doing for your specific case.

The subtle ideas, key pointers and examples in the book enable you to think about how to get it ‘done’. The biggest plus point here is that in case you are stuck at some point of your sales and marketing strategy, the author is absolutely approachable, and you can approach him for some focused mentoring on the matter at hand. You can easily reach him through his website

I would like to highlight some of the sections that I liked, and connected with, the most –
  1. The growth hacking example of Minance Capital – how they got 130 people signed up as paid clients in one marketing stroke
  2. The story of how carnatic musician Chembai Vaithyanatha Bhagavathar got his singing slot in a reputed music festival after being openly turned down initially

All in all, for its price of Rs 250, the book seriously nudges you to find ways of running your next marketing strategy while spending less money on it. And it does this without being preachy about it even one bit. Definitely worth the money you will spend on buying it.

Here is a photo of me receiving the author signed copy of the book -

Pick it up from online retailers using these links – Amazon , Flipkart 

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